Cashless trend grows among small businesses

Editor’s Note: This article was written for Mosaic, an independent journalism training program for high school students who report and photograph stories under the guidance of professional journalists.

With the popularity and growth of digital and cashless payment methods, stores are increasingly turning to cashless business models.

Redwood City teenager Isabella Terranova, 18, has noticed more businesses that don’t take cash. She said the first time she noticed, she was trying to pay with cash at a gas station.

“I walked into the store with my 40 bucks in hand, and the guy was like, ‘We don’t take cash.’ And I was actually in a big pickle because I didn’t have a card at the time,” Terranova said. “I kind of tried to challenge it. But what can you do? You can’t force them to take your money. I know that cash is becoming less and less accepted.”

Betty Duong, Santa Clara County District 2 supervisor representing San Jose, has also noticed a trend of more cashless operations. She said a lot of restaurants went cashless during the pandemic for health safety and stayed that way for security reasons.

“A lot of my downtown and East Side businesses converted only to cashless transactions and currencies because they were getting burglarized,” Duong said.

Her sister’s family owns Academic Coffee, a cafe in downtown San Jose that was burglarized eight times in the past few years before switching to a cashless model, Cafe Manager Shaun Kim said.

“It costs more money to fix everything because of the break-ins than to really deal with handling cash,” Kim said.

San Jose resident Emil Marquez, a patron of Academic Coffee since it opened in 2017, said he always paid with cash before the transition.

“I understood why they were doing it, so it wasn’t such a big burden,” he said, adding that paying with cash was more of a habit. “It’s especially so with older generations, they always had cash, and then everybody’s using their phone now. I’m still trying to adapt.”

Marquez said it took around two months for him to fully adapt to the cashless change. He noticed that other customers also had an adjustment period.

Kim said he doesn’t think sales really suffered because of going cashless, but “it effectively stopped us from getting broken into.”

He also added that going cashless improved efficiency, because cashiers didn’t have to deal with physical bills.

Tina Nguyen, store manager for bakery Uncle Tetsu at the Westfield Valley Fair Mall in San Jose, agreed, adding that going cashless saved her employees time because they don’t have to count money every night.

Counting cash is “not really convenient for us,” Nguyen said.

Kim said Academic Coffee occasionally does have to turn someone away because they don’t have a card. “Which sucks, because obviously we want to serve as many people as we can,” he  said.